Professional Photographers Growing In 2021 And Beyond
Now that we’re coming into 2021 and the tail-end of a pandemic that seemed to wipe out our entire industry, it’s time to start thinking about what’s next. How can we, as professional photographers, take our careers to the next level? How can we get our sales going — even long after the event is over? How can we take our passion and turn it into our purpose?
I want to take a minute to talk to you about WaldoPro, and how it’s helping me build my business as a professional photographer.
Thanks to the pandemic, I’ve learned a few things. For instance:
- Consumer purchasing habits have accelerated over the past 5 years and radically over the past year
- Ecommerce sites and video conferencing recently saw rapid changes in consumer expectations. Photo sales can change just as easily, make sure you are prepared
- Contactless sales are here to stay
- Mobile is the medium of choice
- The expectation of effortless is growing
How does this affect me, as a photographer?
Well, there are a few ways I can use this knowledge to my advantage. Back in the day, I used to send out postcards to advertise my services. But now, I can do things like text messaging to get the same — and better — results!
According to SMS Bump, in 2020, 48.7 million people chose to receive business text messages. Texts had an average 98% open rate and a 209% higher response rate than calls, email, or Facebook.
So rather than over-run my clients’ inboxes with spam emails that they’ll never read, I’ll just shoot them a text message! With WaldoPro, I can leverage my customers’ mobile numbers to send proofs directly to them via text messaging.
And the end result? More sales!
I can also leverage QR codes for more sales, deliver the proofs to my customers right in the moment (or pretty close to it) — and best of all, thanks to WaldoPro’s brand-new patented FaceBlocker technology, I know my photos will be protected. Their proprietary technology prevents unwanted screenshots and encourages direct sales through their revolutionary new solutions!
There’s obviously so much more about WaldoPro I could get into here — but it’s jam-packed with features that can only mean more good things for us, in 2021 and beyond.
I’d love to invite you to check out WaldoPro — just go to www.waldophotos.com/pro and use my code JESSICASAVE150 for a 30-day free trial and 50% off your first year — including 200 GB of storage!
Happy photographing!
